In this course, you will learn about branding and the role of public relations as opposed to adjacent fields like advertising and marketing. You will understand the media and how to leverage storytelling with different outlets and gatekeepers.
This specialization is ideal for learners interested in how to practice public relations and branding communication. You will learn about different forms of media, how…
In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing…
This course analyzes the production of quality journalism and explores how to create memorable and long-lasting connections with a given target audience in a world…
Responsible Reporting on Suicide for Journalists is designed to give working journalists and students who are interested in the field an understanding of how news…
This course is designed for non-native English speakers who are interested in learning more about U.S. media literacy. In this course, you will explore different…
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